While working at Happy Cooking Hospitality, I had the pleasure of updating the look and feel of the menus at Jeffrey's Grocery, a restaurant in West Village focused on seafood and American fare.
The goal was to make the design as friendly as the atmosphere of the restaurant. All menu headers were hand-lettered and vectorized. Some of the menus included illustrations like the ones shown. The seashell illustrations were created by another illustrator and used as the cover.
Role: Designer + Illustrator
Software: Adobe Illustrator